Yochi Newman is the founder & director of Yochi NY. Yochi grew up in a family of florists so the love and adoration of flowers and the natural world was developed at a very young age. She always wanted to express this natural allure and elegance through jewelry. After moving to New York City for college, and living in Greenwich Village, the energy and influence of the buzz of the city finally inspired her to pursue those dreams! While living in New York, Yochi noticed the scarcity of made in the USA accessories which inspired her cause for the brand which is to be the direct designer, manufacturer and wholesaler of her jewelry.